Social media marketing for small businesses in East Africa
Honest, low-budget social media marketing for small shops, salons, restaurants and online sellers in Kenya and East Africa — Facebook, WhatsApp, Instagram and TikTok.
Strategy
Which social platform fits your business? A practical guide for salons, restaurants, boutiques, shops and service providers in East Africa.
15 October 2026 · 3 minute read · Continue reading
Free habits that grow a Facebook page, when to use the Boost button vs Ads Manager, and a realistic monthly budget plan for small Kenyan businesses.
1 October 2026 · 3 minute read · Continue reading
How to set up a WhatsApp Channel for your business, what to post, how often, and how to get your first followers and reactions in East Africa.
17 September 2026 · 3 minute read · Continue reading
Trust & sales
Online shoppers in Kenya judge a business by its page before they send money. How social proof works, how to build it honestly, and when a paid boost makes sense.
3 September 2026 · 3 minute read · Continue reading